Our Story

For over 30 years Phoenix Fixtures has been designing and fabricating exceptional custom fixtures for retail and commercial environments. Based in Roberts, Wisconsin and located just minutes from the Twin Cities of Minneapolis and St. Paul, Minnesota, Phoenix has been the go-to partner for national, regional and local brands looking for innovative, carefully crafted and budget-conscious fixtures and displays. 

To reflect the collaborative nature of their work, Phoenix has now added the name Fusion to its brand identity.  


Choosing collaboration over competition for a stronger community and a healthier way to do business.

Phoenix Fusion combines innovative design ideas, value engineering practices, experienced material and fabrication methods and tried-and-true craftsmanship to create beautiful and durable products. From sturdy, made-to-last, counter systems to complex kiosks with integrated electronics and lighting, we have a reputation of delivering the best.
 What keeps customers coming back is our unparalleled ability to add value at every step of the project — through value engineering, fast prototyping, eco-friendly options, and great customer service.


Awards and Accolades

Awards received over the years include…
 2007 DDI Magazine Readers’ Choice Award
 2004 NASFM Store Fixture Award
 2002 NASFM Outstanding Merit
 2002 Best Buy Partner of the Year
 2002 Best Buy Bravo Award
 2000 Best Buy Vendor Appreciation Award 


Following our founders dream...

Robert Schulze and his family sought to create a business that could be exemplified with 5 key attributes. Today, we are proud to say it is still a driving force.